Carat refers to the weight an size of any particular diamond. Carat is the most basic of the "Four Cs" and has the most impact on price. The metric carat, which equals 0.20 gram, is the standard unit of weight for diamonds and most other gems. Gemological laboratories measure carat weight when the diamond is loose (unmounted). Don's confuse carat with karat as karat refers to gold quality and carat is diamond weight.

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Color is the natural amount of intrinsic yellow in a diamond. Diamonds are valued by how closely they approach colorlessness – the less color, the higher their value. Color "D" to"F" is colorless and "G"- "J" is near colorless.

Color begins to be noticable at "I"-"J" and lower. Fancy color diamonds are measured on a different scale entirely. Color is important since it can be detected by the naked eye.

Clarity measures a diamond's purity. Formed deep within the earth,  under extreme heat and pressure, they contain unique birthmarks, either internal inclusions or external blemishes.

Cut determines the Reflection and Refraction of Light in a Diamond. A well-cut diamond will appear fiery and brilliant. A poorly cut stone may appear dark and lifeless, despite its color or clarity grade.

An Ideal Cut is a combination of depth, table, and finish. Utilizing the angles sends briliance accross  and  through the top.